I developed and designed new SEO-friendly pages focused on improving performance in key product categories. The project involved creating new method of new product search and categorization schema, much of which I seeded by hand.

Image gallery and browse pages were designed to encourage the 'rabbit hole' of browsing, driving exploration from images directly to tagged wedding vendors and venues.

A UGC-based site for the newest and coolest gear in the outdoors. Some stuff you need, mostly stuff you probably don't.