I'm a product leader working at the intersection of design and AI.
I'm currently leading product design at PermitFlow, where we're attempting to automate the annoyingly complex system of construction permitting in North America.
My newsletter Here & There is read by 60k people worldwide and covers deeply researched topics in travel, adventure, and outdoor culture.
PermitFlow
A NYC-based startup using AI to automating construction permitting across North America.
I'm leading product & design on a team focused on using AI-first product and engineering strategies to address complex research, workflow, and evaluation challenges.
Product Hunt
A lynchpin of the startup and maker community; a resource for millions of indie builders and large companies alike.
My focus at Product Hunt was leading design on cross-functional teams focused on UGC and growth projects. I led key projects around search and reviews that tied into important programmatic SEO efforts and worked closely with sales team to develop and iterate on b2b and revenue focused features.
• Redesigned Product Hubs resulted in a 32% increase in CTR to maker websites and a 21% increase in pages per session.
• An updated category structure improved site browseability, SEO, created more understandable product relationships across the platform.
The Outbound Collective
An online platform and community designed to inspire and empower outdoor enthusiasts.
I was responsible for the design and product strategy across web, iOS, and Android. We successfully scaled the company to hundreds of thousands of registered users and millions of pageviews using a strategy that combined social media, SEO, and a robust community. The Outbound has inspired millions of people to discover, plan, and share their outdoor experiences.
• Grew the community to over 700k registered users and millions of monthly page views
• The Outbound iOS app was twice featured in the Apple App Store as a top outdoor app.
• Developed and implemented a programmatic SEO strategy that increased site traffic by 60%
Borrowed and Blue
A unique, data-focused approach in the wedding planning and inspiration space.
I worked alongside the CEO on product strategy, and closely collaborating with the development and content teams. We successfully deployed a large-scale redesign and rewrite of the product that led to significantly faster page speeds and increased time on site.
• Audit of design system and front-end components allowed us to redesign and simplify the codebase, resulting in 3x faster page loads.
• Reworked data models and information architecture allowed for more flexible vendor "working locations" and a radius-based search.
• Designed a photo experience that increased page views and time on site by providing a more dense and relatable web of "rabbit hole" content.
Here & There
A newsletter focused on deeply researched perspectives on the outdoors and travel.
I've written this newsletter since 2020 and it now reaches over 60k readers. Readers appreciate Here & There for its unique perspectives, thoughtful curation of topics, and nuanced coverage of outdoor and travel industry issues.
Another Puffy Jacket (retired)
A tongue-in-cheek website and buying guide about outdoor gear
Just a little site where I shared gear you want, gear you need, and plenty of gear you most definitely don't. We all love cool gear, but we need to acknowledge how ridiculous that obsession is sometimes.
• Not everything needs KPIs. Highlighted some brands, played around with designs, helped people find cool stuff.
That's all for now! If you're looking for more detailed case studies, are interested in working together, or want to chat, just reach out to kyle@kylefrost.com